Lebanon
BUYING GUIDE
Purina Pro Plan, Josera and Vitakraft: What Each Brand Does Best
Purina Pro Plan, Josera and Vitakraft are three of the best-known pet brands in Lebanon, but they are not really rivals: each is strongest in a different part of your pet’s bowl. This guide explains what each brand makes, where it fits, and how to combine them.
At a glance
| Brand | Made by / country | Best known for | Dry dog & cat food | Veterinary diets | Treats | Birds & small pets |
|---|---|---|---|---|---|---|
| Purina Pro Plan | Purina (Nestlé) | Targeted formulas by size and need | Yes | Yes | Few | No |
| Josera | Josera, Germany | German-made dry food, gluten-free and grain-free recipes | Yes | Limited | Few | No |
| Vitakraft | Vitakraft, Germany (since 1837) | Treats, Poésie wet cat food, bird and rodent food | No | No | Yes, wide range | Yes |
Purina Pro Plan: targeted nutrition and veterinary diets
Pro Plan is Purina’s premium range. Its strength is precision: separate formulas by size (small & mini, medium, large athletic, large robust), by need (sensitive digestion, sensitive skin, light/sterilised, kidney support for cats) and a full Veterinary Diets range for dogs and cats with medical conditions, such as EN Gastrointestinal, HA Hypoallergenic, UR Urinary and NF Renal.
Choose Pro Plan if your pet has a specific need, if your vet has recommended a diet, or if you want the widest choice in one brand. Veterinary diets should only be used on a vet’s advice.
| Product | Best for | Protein | Fat | Price | Price per kg |
|---|---|---|---|---|---|
| Purina Pro Plan Large Robust Adult Everyday Nutrition Chicken Dry Dog Food, 14kg | Large robust adult dogs | 27% | 12% | $82.80 | $5.91 |
| Purina Pro Plan Medium Adult Sensitive Digestion Lamb Dry Dog Food, 14kg | Dogs with sensitive digestion | 26% | 16% | $96.30 | $6.88 |
| Purina Pro Plan Sterilised Adult Delicate Digestion Chicken Dry Cat Food, 10kg | Sterilised cats | 40% | 12% | $83.70 | $8.37 |
| Purina Pro Plan Kitten Healthy Start Chicken Dry Cat Food, 10kg | Kittens | 40% | 20% | $85.50 | $8.55 |
Josera: German-made dry food
Josera is a family company that makes its food in Germany. Its dog range covers puppies (Kids, SensiJunior, MiniJunior), adults (Festival, SensiAdult, Duck & Potato, Lamb & Rice) and value bags (JosiDog). For cats it offers JosiCat 10kg bags and specialist recipes such as Catelux (hairball), SensiCat and Senior. Many recipes are gluten-free or grain-free, and Josera publishes the full analysis of every food.
Choose Josera if you want a high-quality dry food at a lower price per kg than Pro Plan, or a grain-free or gluten-free recipe.
| Product | Best for | Protein | Fat | Price | Price per kg |
|---|---|---|---|---|---|
| Josera Kids Puppy Food, 12.5kg + 2.5kg Free | Medium & large breed puppies | 25% | 12% | $58.00 | $3.87 |
| JosiCat Crunchy Poultry Cat Food, 10kg | Adult cats | 28% | 9% | $47.00 | $4.70 |
| Josera Festival Adult Dog Food, 12.5kg | Adult dogs, skin & coat | 26% | 16% | $60.00 | $4.80 |
| Josera Duck & Potato Adult Dog Food, 12.5kg | Grain-free adult dogs | 24% | 14% | $79.00 | $6.32 |
Vitakraft: treats, wet food and small pets
Vitakraft is a German pet company founded in Bremen in 1837. It does not make dry dog or cat food. Its strengths are treats (Beef Stick, Pure fillets, Dental 3in1, Cat Stick, Liquid Snack, Crispy Crunch), Poésie wet cat food, and food for birds, rabbits, guinea pigs, hamsters and fish (Menu Vital, Kräcker sticks, flake food).
Choose Vitakraft for rewards and training treats, wet food toppers for cats, and if you keep birds, rodents or fish.
| Product | Best for | Price | Price per kg |
|---|---|---|---|
| Vitakraft Beef Stick Beef Dog Treat, 1 Stick | Dog training treats | $0.82 | – |
| Vitakraft Pure Bonas Calcium Bones Lamb Dog Treat, 80g | Dog chews with calcium | $4.71 | – |
| Vitakraft Liquid Snack Salmon & Omega 3 Cat Treat, 6 × 15g | Lickable cat treat | $3.43 | – |
| Vitakraft Menu Vital Rabbit Food, 3kg | Rabbits | $12.00 | $4.00 |
| Vitakraft Menu Parrot Food with Herbs, 3kg | Parrots | $14.15 | $4.72 |
How to combine them
- Dog: Pro Plan or Josera dry food as the main meal, plus Vitakraft Beef Stick or Pure treats for training (keep treats under about 10% of daily food).
- Cat: Pro Plan, Josera or JosiCat dry food, plus a Vitakraft Poésie pouch or Liquid Snack a few times a week for extra water and variety.
- Bird or rabbit: Vitakraft Menu Vital as the daily food (with unlimited hay for rabbits and guinea pigs) and Kräcker sticks as treats.
Questions
Is Pro Plan better than Josera?
Neither is better for every pet. Pro Plan has more targeted formulas and a veterinary range; Josera is made in Germany, often costs less per kg, and offers many gluten-free and grain-free recipes. Compare the formulas for your pet’s age, size and needs.
Does Vitakraft make dry dog or cat food?
No. Vitakraft focuses on treats, wet cat food (Poésie) and food for birds, small animals and fish. Pair it with a complete dry food such as Pro Plan or Josera.
Where can I buy Pro Plan, Josera and Vitakraft in Lebanon?
All three are available at PetNest with delivery across Lebanon and cash on delivery.
برو بلان، جوزيرا وفيتاكرافت
برو بلان من بورينا: تركيبات دقيقة حسب حجم الكلب وحاجته، ومجموعة غذاء بيطري للحالات الصحية. جوزيرا: أكل ناشف مصنوع في ألمانيا، وكثير من تركيباته بدون غلوتين أو بدون حبوب.
فيتاكرافت: شركة ألمانية متخصصة بالسناكات والمكافآت، أكل القطط الرطب "بويزي"، وأكل العصافير والأرانب والهامستر والأسماك. لا تصنع أكل ناشف للكلاب أو القطط.
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